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Scott McKelvey Copywriting & Marketing

I write marketing content that explains what you do, and the value of what you do, in a way that matters to your ideal client.

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Scott McKelvey’s Blog

I’ve stopped trying to come up with a clever name for this blog because I’m pretty sure nobody cares. Instead, I’ve tried to focus on providing helpful information about copywriting and marketing, offering a unique take on each topic. If you feel I’ve succeeded, please subscribe to receive emails when new articles are published and share your favorites with your network.

Scott McKelvey / January 4, 2023

Someone Subscribed to My Blog When an Article I Wrote in 2014 Showed Up on Google. Here’s Why It Matters.

This week, I received an email alert for a new blog subscriber. Woohoo! I didn’t recognize the name or company, but a quick search revealed this person is …

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What Marketers Can Learn from Mrs Parkers Storytelling Advice to Ralphie

Scott McKelvey / December 7, 2022

What Marketers Can Learn from Mrs. Parker’s Storytelling Advice to Ralphie

Spoiler Alert: If you plan to watch A Christmas Story Christmas, the sequel to the 1983 classic, A Christmas Story, this article will give away parts of the …

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Scott McKelvey / October 12, 2022

Research: Thought Leadership Got Crowded but Still Delivers Serious Value

Three years ago, I wrote an article about what thought leadership is, the perceived value of thought leadership content, and how to give that content more …

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MARKETING OBSERVATIONS FROM SUMMER VACATION

Scott McKelvey / September 7, 2022

Marketing Observations from My Summer Vacation, 2022 Edition

This wasn’t just another family vacation. This was our first vacation in three years with minimal Covid concerns. This was our first summer vacation at …

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Its All About Creating Moments of Human Connection

Scott McKelvey / December 15, 2021

It’s All About Creating Moments of Human Connection

I recently wrote website content for The Little Speech Tree, a new pediatric speech therapy practice in North Carolina. When I spoke with founder Caitlin Burke, …

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