Blog
For more thoughts, observations, and insights on creating content that matters to your audience and earns their trust and business, check out my LinkedIn posts.
Too many businesses and marketers have tried to spend as little money as possible to game the system. And they’re still missing the bigger human picture.
Modern search and AI are recommending brands that connect the dots between their solutions and the needs of their ideal client. Focus on marketing basics for the win.
Content with valuable information is not thought leadership. Ask these questions to find out if your content goes far enough to earn the trust of your audience.
FAQs are making a comeback because they increase the likelihood of showing up in AI Overviews and answers with the information humans want and need.
New data shows AI loves to cite LinkedIn content in response to user queries. Here's are a few reasons why that's happening and how this aligns with LinkedIn's human-centered experience.
The website and logo have changed a few times since St. Patrick's Day of 2006, but who I am and what I believe have not. I’m proud of that.
Data proves that thought leadership is a strategic marketing discipline that decision makers value, positioning brands as problem solvers worthy of investment.
When all other things are seemingly equal, your story is the one thing that’s completely your own.
And it could cause someone to choose you over competitors.
Instead of cranking out as much content as possible as quickly as possible, focus on content that creates moments of human connection.
The modern-day obsession with bullet points overlooks how storytelling delivers value to your ideal client, which leads to action and impact.
