Gone are the days when you could rattle off a list of services, features, and benefits, call it marketing, and expect people to do business with you. To earn …
Downtime Is a Good Time for a Stay-at-Home, DIY Marketing Audit
First, let me say that I realize not every business or individual is going through a slow period. Not everyone is relaxing and enjoying time with family, just …
A Lesson in Surviving a Crisis from My Local Bagel Shop (Plus My Random Thoughts)
My family’s first day of social distancing was on my birthday. Awesome. The decision to close my daughters’ schools had been announced the night before, …
Gift or Pitch? Why the Intent of Your Marketing Content Matters
Last month, I went to a Lower Bucks County Chamber of Commerce event where the speaker, Brynne Tillman, delivered a keynote on using LinkedIn for social …
Landing Page Content: How Much You Need and Keys to Maximizing Conversions
When I’m asked to write landing page content, the client often has one directive. “Keep it short! Nobody will read more than the headline and a couple …