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Scott McKelvey Copywriting & Marketing

I write marketing content that explains what you do, and the value of what you do, in a way that matters to your ideal client.

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Scott McKelvey’s Blog

I’ve stopped trying to come up with a clever name for this blog because I’m pretty sure nobody cares. Instead, I’ve tried to focus on providing helpful information about copywriting and marketing, offering a unique take on each topic. If you feel I’ve succeeded, please subscribe to receive emails when new articles are published and share your favorites with your network.

Scott McKelvey / August 2, 2023

What I Learned from Testing a Popular AI Copywriting Tool

CNBC Tech Reporter Jonathan Vanian contacted me out of the blue a few months ago because he read my article and LinkedIn posts on generative artificial …

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Scott McKelvey / April 19, 2023

Why Copy Must Have a Seat at the Table for Every Website Project

When it comes to creating or updating a website, the copywriter is often the last one invited to the party. There are a few different scenarios I typically …

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Scott McKelvey / January 31, 2023

The 800-Pound, AI-Generated Gorilla in the Room

During a speed networking event yesterday, two people mentioned ChatGPT. A few high-level thoughts on generative AI, focusing on the content writing …

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Scott McKelvey / January 4, 2023

Someone Subscribed to My Blog When an Article I Wrote in 2014 Showed Up on Google. Here’s Why It Matters.

This week, I received an email alert for a new blog subscriber. Woohoo! I didn’t recognize the name or company, but a quick search revealed this person is …

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What Marketers Can Learn from Mrs Parkers Storytelling Advice to Ralphie

Scott McKelvey / December 7, 2022

What Marketers Can Learn from Mrs. Parker’s Storytelling Advice to Ralphie

Spoiler Alert: If you plan to watch A Christmas Story Christmas, the sequel to the 1983 classic, A Christmas Story, this article will give away parts of the …

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