Here's my story.

Kid sports reporter

My first real job was covering sports for my hometown newspaper. Before I had a driver’s license, I had a press pass. I wrote about everything from high school sports to the local semi-pro ice hockey team. Not a bad gig for a high school sophomore.

I went off to study communications and journalism at Bradley University, had an internship at a radio station, and got the radio bug. 

Radio DJ and ad wiz

I spent a few years as a radio DJ, mostly at the Jersey Shore where I grew up. Money was terrible and the hours were worse, but I was getting paid to play music and host live broadcasts.

Pro beach volleyball. Seinfeld finale party. Interviewing “Wannabe a Spice Girl” contestants near the MTV Beach House. Good times.



Then I moved behind the scenes and got back to my roots, writing and producing ads for radio stations and the first national internet radio advertising network in New York.

Side gig to full-time biz

My radio clients kept asking me to do special writing projects on the side, so I launched my first copywriting website on St. Patrick’s Day of 2006. 



Then content marketing became a thing. Social media became a thing. Blogs evolved from megaphones for anyone with a half-baked opinion to strategic marketing tools. In June of 2013, I made the leap and took my business full-time.

Funny thing is…

Journalism and radio helped prepare me for this.

A good content writer is a good journalist first, conducting interviews and research to uncover a compelling story. Writing radio ads from 10 to 60 seconds forced me to be clear and concise. And because scripts were spoken, they had to sound natural and believable. 

I take the same approach to any type of content writing. Clarity and authenticity above all else.

And here we are.

Some call me a freelancer, which makes me cringe a little. This has been my full-time business for more than 10 years. If you’ve encountered “freelancers” who flake out and disappear, I’m not that guy.

After all, I have bills to pay and two girls pulling me in 12 different directions. Fortunately, my wife keeps everyone and everything in line, and the business is still going strong. Not too shabby, as Adam Sandler once said.

So that's my story.

But I'd rather tell yours.

In today's hyper-competitive, super-saturated marketplace, your story is the one thing that's completely your own. When all other things are equal but someone connects with your story, it could be the differentiator that causes someone to choose you over the competition.

Let's tell your story.