How we'll move people

What your audience expects

The days of rattling off a list of products and features, calling it marketing, and expecting people to open their wallets are over. Your ideal client expects you to be a resource of insights and information that help them make decisions with confidence.

They need problems solved, challenges overcome, pain relieved, questions answered, doubt removed, and confusion eliminated.

They expect you to explain what you do and how you can make their lives better in a clear, meaningful way.



They want to know who you are, what you believe, what you stand for, and whether your values align with theirs.

How we'll get there

Step one: Forget about marketing.

Forget about any preconceived notions you may have about what marketing should say. These preconceived notions are probably based on decades of exposure to bad marketing.

Just tell me what you know. Tell me what you believe. Tell me what you feel.

Don’t worry about precise wording. That’s my job. I’ll take care of it later.

We’ll have a candid, free-flowing conversation about how you got to where you are now and where you want to go next.

Sure, there are standard questions I ask every client. But the second layer of questions and your unrehearsed, unfiltered responses are likely to reveal the most authentic stories and emotions that truly connect with your ideal client.

As we discuss what you do and who you serve, we’ll dig deep into why you do what you do. Why you started doing it in the first place. And the values and passion that drive you each day. 

Why this approach works

The goal is to develop content that creates moments of human connection. People will choose to work with you not only because it’s the logical choice, but because it feels right. Growth and success will be driven by relationships, not transactions.

We want to do more than get people to believe you. Marketing truly succeeds when people believe in you.

We’ll work together to establish trust and credibility. Move people with the right blend of emotion and fact. And inspire them to take action.

Start the journey.

It's really not too complicated. Be human. Sound human. Be sincere and authentic. Focus on what matters to the people you want to do business with.

Let's start converting browsers and window shoppers into clients and ambassadors for your brand.