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Thought Leadership Research: Data that Validates Impact and Tells You if You’re Doing It Right
By Scott McKelvey February 4, 2026
Data proves that thought leadership is a strategic marketing discipline that decision makers value, positioning brands as problem solvers worthy of investment.
Storytelling Is Differentiation
By Scott McKelvey January 7, 2026
When all other things are seemingly equal, your story is the one thing that’s completely your own. And it could cause someone to choose you over competitors.
The Path Forward for Content Marketing: Human Connection
By Scott McKelvey December 3, 2025
Instead of cranking out as much content as possible as quickly as possible, focus on content that creates moments of human connection.
In an Age of Bullet Points, Prioritize Your Stories
By Scott McKelvey October 22, 2025
The modern-day obsession with bullet points overlooks how storytelling delivers value to your ideal client, which leads to action and impact.
Free Nonprofit Webinar - How to Craft Stories of I that Resonate with Donors
By Scott McKelvey October 9, 2025
Learn to develop authentic stories that show how nonprofits make a difference and inspire donors to give with clarity and confidence!
Finding Data to Support Thought Leadership: Are You Placing Too Much Trust in AI?
By Scott McKelvey September 10, 2025
Brands need to do better. AI needs to be trained to do better. Because lost trust is extremely difficult to regain.
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