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By Scott McKelvey March 31, 2026
New data shows AI loves to cite LinkedIn content in response to user queries. Here's are a few reasons why that's happening and how this aligns with LinkedIn's human-centered experience.
20 Years Ago, ScottMcKelvey.com Went Live
By Scott McKelvey March 16, 2026
The website and logo have changed a few times since St. Patrick's Day of 2006, but who I am and what I believe have not. I’m proud of that.
Thought Leadership Research: Data that Validates Impact and Tells You if You’re Doing It Right
By Scott McKelvey February 4, 2026
Data proves that thought leadership is a strategic marketing discipline that decision makers value, positioning brands as problem solvers worthy of investment.
Storytelling Is Differentiation
By Scott McKelvey January 7, 2026
When all other things are seemingly equal, your story is the one thing that’s completely your own. And it could cause someone to choose you over competitors.
The Path Forward for Content Marketing: Human Connection
By Scott McKelvey December 3, 2025
Instead of cranking out as much content as possible as quickly as possible, focus on content that creates moments of human connection.
In an Age of Bullet Points, Prioritize Your Stories
By Scott McKelvey October 22, 2025
The modern-day obsession with bullet points overlooks how storytelling delivers value to your ideal client, which leads to action and impact.
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