Scott McKelvey Copywriting & Marketing

Portfolio

Blog articles

Please note that I ghostwrite blog articles and thought leadership pieces for many clients. In fact, I can’t publish most of the articles I’ve written for that reason. The articles below, however, are written on behalf of an organization and not a specific individual.


Prager Metis


I collaborated with the CEO to develop articles highlighting four accounting professionals, each at a different stage of their career. The goal was to illustrate the rewards of a career in accounting to college students and young professionals. The CEO then hosted a series of podcasts with the same people.


Accounting Opens Doors to New Passions and a Rewarding Life


How Passion and People Form the Foundation for a Successful Accounting Career


Achieving Success in Accounting: Take Ownership of Your Work, Constantly Improve


Achieving Success in Accounting: Follow Your Vision, Focus on Relationships


Chapel Hill Hormone Therapy


Misconceptions and misinformation about hormone therapy for perimenopausal women have prevented many women for receiving care that can address uncomfortable symptoms during this stage of life. I collaborated with the founder on a series of thought leadership articles to share the truth about hormone therapy.


The Truth About Hormone Therapy: Misconceptions, Debunked


Perimenopause: Symptoms, Causes, and the Connection with Hormone Changes


How Hormone Therapy Can Help You Regain Your Sex Drive During Menopause


Why Poor Sleep Is Common During Menopause and How Hormone Therapy Can Help


Nutley Family Service Bureau


In recognition of Nutley Family Service Bureau’s 110th anniversary, I interviewed past board presidents, long-time volunteers, and major donors to highlight their experiences and chronicle the history of this incredible nonprofit organization.


110 Years of NFSB: Silas Mountsier Reflects on a Lifetime of Giving


110 Years of NFSB: Jim Kuchta Chronicles 30 Years of Change and Growth


110 Years of NFSB: Angela Kircher Is Inspired by the “Heart of Nutley”


110 Years of NFSB: 2 Special Volunteers, 120 Combined Years of Service


110 Years of NFSB: Padilla Sees NFSB Emerge from Covid Stronger than Ever


110 Years of NFSB: Board President Dave Popkin Reflects with Gratitude


110 Years of NFSB: Tolve Sees Organization Persevere Through Challenges and Change


Camfil


I wrote these in-depth articles for an agency partner as part of a series that positioned the client as a thought leader in their industry while supporting search engine optimization strategies for key product applications.


Commercial and Public Building Air Filters for Food Processing: An Essential Guide


Comprehensive Guide to Dairy Processing Air Quality Management


Commercial and Public Building Air Filters for Laboratories: A Rigorous Examination of Containment and Protection


Commercial and Public Building Air Filters for Pharmacies: Ensuring Safe and Efficient Operations


Numerator


I collaborated with the marketing director to illustrate the depth of insights into consumer behavior that the company was able to provide to retailers and brands.


Engaging the LGBTQ+ Community


The ABCs of CBD: Understanding the Growth of the CBD Market


One Month of Shopping Smartly


Small Format, Big Impact: Shopper Response to Smaller Stores


My first blogging gig with a local Fox Sports Radio affiliate from 2008… and it’s still online!


Phils Phan Scott

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