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Scott McKelvey / July 17, 2013

Why You Need to Write for Your Audience, Not the Grammar Police

The great David Ogilvy once said:

“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

As brilliant as that statement is, I think this shorter nugget from Mr. Ogilvy makes the point just as powerfully:

“Write the way you talk. Naturally.”

Read the full post at WebSearchSocial.com

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Filed Under: Content Writing Tagged With: content writing, Grammar Police, NJ Content Writer Philadelphia, NJ Copywriter Philadelphia, NJ SEO Content Philadelphia, radio advertising

Scott McKelvey

Content writer. Marketing consultant. Storyteller. Communicator. Interviewer. Listener. Information sponge. Simplifier of the complex. Husband. Dad to two girls. Homework checker. Soccer coach. Not necessarily in that order.

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