• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Scott McKelvey Copywriting & Marketing

I write marketing content that explains what you do, and the value of what you do, in a way that matters to your ideal client.

  • ABOUT
  • SERVICES
  • PORTFOLIO
  • REVIEWS
  • BLOG
  • CONTACT

Scott McKelvey / July 3, 2013

Why You Can’t Become an “Expert Writer” in 3 or 8 or 26 Steps

A few weeks ago, I received an email solicitation from probably the most well-known press release distribution service in the country with a headline that read, “Become an Expert News Release Writer in Minutes!”

If I downloaded the free guide, I would receive 25 percent off my first release. They’ve also used this gimmick as a paid advertisement.

I’m sure you’ve read or viewed some type of content that made similar claims. Just read these pearls of wisdom and you can expertly write a better press release, headline, blog post, call-to-action, Linkedin profile, “About” page, brochure or bio – as long as you follow these simple steps!

I hate those articles. With a passion.

Read the full post at WebSearchSocial.com.

Share this article:

Share on LinkedIn Share on Twitter Share on Facebook Share on Email

Filed Under: Content Writing Tagged With: content marketing, nj content writer, nj copywriter, NJ SEO Content Writing

Scott McKelvey

Content writer. Marketing consultant. Storyteller. Communicator. Interviewer. Listener. Information sponge. Simplifier of the complex. Husband. Dad to two girls. Homework checker. Soccer coach. Not necessarily in that order.

Subscribe for the Win

Receive blog articles with insights, highlights, lowlights, and commentary about content writing and marketing.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Subscribe for the Win

Receive blog articles with insights, highlights, lowlights, and commentary about content writing and marketing.

Recent Blog Articles

  • Why Copy Must Have a Seat at the Table for Every Website Project
  • The 800-Pound, AI-Generated Gorilla in the Room
  • Someone Subscribed to My Blog When an Article I Wrote in 2014 Showed Up on Google. Here’s Why It Matters.
  • What Marketers Can Learn from Mrs. Parker’s Storytelling Advice to Ralphie
  • Research: Thought Leadership Got Crowded but Still Delivers Serious Value

Footer

Contact

PO Box 160
Florence, NJ 08518
908-907-0031
info@ScottMcKelvey.com

Search

Connect

  • Email
  • Facebook
  • LinkedIn
  • Twitter

© Scott McKelvey Consulting, LLC. All Rights Reserved.