Why You Can't Become an "Expert Writer" in 3 or 8 or 26 Steps | Scott McKelvey Copywriting & Marketing

A few weeks ago, I received an email solicitation from probably the most well-known press release distribution service in the country with a headline that read, “Become an Expert News Release Writer in Minutes!”

If I downloaded the free guide, I would receive 25 percent off my first release. They’ve also used this gimmick as a paid advertisement.

I’m sure you’ve read or viewed some type of content that made similar claims. Just read these pearls of wisdom and you can expertly write a better press release, headline, blog post, call-to-action, Linkedin profile, “About” page, brochure or bio – as long as you follow these simple steps!

I hate those articles. With a passion.

Read the full post at WebSearchSocial.com.

Scott McKelvey

I’m a copywriter, marketing consultant, lifelong New Jersey resident, husband to a beautiful wife and father to two beautiful girls. I love playing with my daughters, a day at the boardwalk, sarcasm, craft beer and grilling. I despise beating around the bush, synchronized swimming, Toddlers & Tiaras and onions. Most people don’t know I used to be a radio DJ and once wrote, produced and voiced a commercial for the TV show 24. Two places I want to visit before I die are Ireland and Norway, the homes of my ancestors. One place I never want to revisit is my first apartment because my creepy landlord, Monty, freaked me out. That just about covers it.

http://www.ScottMcKelvey.com/about/