Why The Customer Is Not Always Right And It’s Okay To Say So

In my former life as a Creative Director in radio, we had a new client who sold blinds to homeowners. It was one of those “we bring the store to you” deals. You schedule an appointment, and this company would bring a van full of samples to your home so you didn’t have to go to the store.

This client insisted on writing his own commercial. Lovely. Instead of sending me the script, he insisted on reading it to me on the phone – you know, so I could get the full effect. Even better.

The script started something like this…

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