Why the Boy Scout Who Sold Me Caramel Corn is a Marketing Prodigy

Last year, a Boy Scout named Donovan, who couldn’t have been more than 11 or 12, knocked on our door and said he was selling popcorn and other treats to raise money for the Boy Scouts and our troops.  I expected to see a tattered catalogue, but my jaw dropped when he pulled out his iPad and started to go through his presentation.

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