• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Scott McKelvey Copywriting & Marketing

I write marketing content that explains what you do, and the value of what you do, in a way that matters to your ideal client.

  • ABOUT
  • SERVICES
  • PORTFOLIO
  • REVIEWS
  • BLOG
  • CONTACT

Scott McKelvey / August 8, 2012

Why That Whole “People Don’t Want a Drill, They Want a Hole” Thing Doesn’t Go Far Enough

Most marketing and content writing nerds like me have memorized and shared the brilliant statement by Harvard marketing professor Theodore Levitt: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” I would pull that quote out of my brain like a six-shooter out of a holster when my clients wanted to talk about themselves in their marketing content instead of how they can solve a problem or fill a need for their clients.

Then I bought a drill.

Click here to read the full post at WebSearchSocial.com.

Share this article:

Share on LinkedIn Share on Twitter Share on Facebook Share on Email

Filed Under: Content Writing, Marketing Strategy

Scott McKelvey

Content writer. Marketing consultant. Storyteller. Communicator. Interviewer. Listener. Information sponge. Simplifier of the complex. Husband. Dad to two girls. Homework checker. Soccer coach. Not necessarily in that order.

Subscribe for the Win

Receive blog articles with insights, highlights, lowlights, and commentary about content writing and marketing.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Subscribe for the Win

Receive blog articles with insights, highlights, lowlights, and commentary about content writing and marketing.

Recent Blog Articles

  • Why Copy Must Have a Seat at the Table for Every Website Project
  • The 800-Pound, AI-Generated Gorilla in the Room
  • Someone Subscribed to My Blog When an Article I Wrote in 2014 Showed Up on Google. Here’s Why It Matters.
  • What Marketers Can Learn from Mrs. Parker’s Storytelling Advice to Ralphie
  • Research: Thought Leadership Got Crowded but Still Delivers Serious Value

Footer

Contact

PO Box 160
Florence, NJ 08518
908-907-0031
info@ScottMcKelvey.com

Search

Connect

  • Email
  • Facebook
  • LinkedIn
  • Twitter

© Scott McKelvey Consulting, LLC. All Rights Reserved.