Why That Whole “People Don’t Want a Drill, They Want a Hole” Thing Doesn’t Go Far Enough

Most marketing and content writing nerds like me have memorized and shared the brilliant statement by Harvard marketing professor Theodore Levitt: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” I would pull that quote out of my brain like a six-shooter out of a holster when my clients wanted to talk about themselves in their marketing content instead of how they can solve a problem or fill a need for their clients.

Then I bought a drill.

Click here to read the full post at WebSearchSocial.com.