Why Storytelling Done Right Will Captivate Your Audience | Scott McKelvey Copywriting & Marketing

It’s no secret that the art of storytelling is becoming a more and more popular approach to marketing. Organizations are finally moving away from hard selling in favor of compelling stories that draw people in by making an emotional connection.

But why?

Aside from a universal numbness to soulless, self-serving sales messages, we’re living in an age in which constant communication and content sharing drive business success, from SEO to relationship building.

The line between personal communication and business communication has blurred. Businesses are being forced, some kicking and screaming, to abandon old school marketing tactics and embrace the way people communicate with each other – through storytelling.

Here are a few reasons why storytelling is such an effective way to have your message remembered and shared.

Read the full post at WebSearchSocial.com.

Scott McKelvey

I’m a copywriter, marketing consultant, lifelong New Jersey resident, husband to a beautiful wife and father to two beautiful girls. I love playing with my daughters, a day at the boardwalk, sarcasm, craft beer and grilling. I despise beating around the bush, synchronized swimming, Toddlers & Tiaras and onions. Most people don’t know I used to be a radio DJ and once wrote, produced and voiced a commercial for the TV show 24. Two places I want to visit before I die are Ireland and Norway, the homes of my ancestors. One place I never want to revisit is my first apartment because my creepy landlord, Monty, freaked me out. That just about covers it.

http://www.ScottMcKelvey.com/about/