Why Storytelling Done Right Will Captivate Your Audience

It’s no secret that the art of storytelling is becoming a more and more popular approach to marketing. Organizations are finally moving away from hard selling in favor of compelling stories that draw people in by making an emotional connection.

But why?

Aside from a universal numbness to soulless, self-serving sales messages, we’re living in an age in which constant communication and content sharing drive business success, from SEO to relationship building.

The line between personal communication and business communication has blurred. Businesses are being forced, some kicking and screaming, to abandon old school marketing tactics and embrace the way people communicate with each other – through storytelling.

Here are a few reasons why storytelling is such an effective way to have your message remembered and shared.

Read the full post at WebSearchSocial.com.