Why My Daughter Getting in Trouble Might Make You Realize Your Marketing Message is in Trouble

Caitlin really is a very good little girl. But she’s two-and-a-half years old and has her moments.

When Caitlin cops a toddler ‘tude, my wife and I always make her say she’s sorry, and what she’s sorry for, so she knows what she did wrong – at least for the next 30 seconds or so. This is how part of a recent exchange went between my wife and daughter:

Mommy: Caitlin, say you’re sorry.

Caitlin: I’m sorry.

Mommy: For?

Caitlin: Five, six, seven, eight…

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