Why Content Writing Needs a Little Less Einstein and a Little More Oprah

I always used to say that the best way to expose bad content was with “good SEO.” That’s because stuffing keywords and links into content was accepted by many as the way to tame the Google monster and punch a ticket to the top of search rankings.

I never understood that mindset, and it frustrated me as a copywriter, because if people get to your content and discover that your content is useless drivel, what’s the point?

Click here to read the full post at WebSearchSocial.com.