Why a Price-Focused Marketing Message is Risky Business | Scott McKelvey Copywriting & Marketing

Marketing your product or service with a message focused on price is an easy formula, which is why we see and hear these kinds of messages all the time. Just attach a price point and a brief description to a product. As long as you’ve done your research to confirm that your prices are lowest, people will naturally gravitate to the cheapest option and choose to do business with you, especially with surging gas prices and an economy that’s still in recovery mode. Right?

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Scott McKelvey

I’m a copywriter, marketing consultant, lifelong New Jersey resident, husband to a beautiful wife and father to two beautiful girls. I love playing with my daughters, a day at the boardwalk, sarcasm, craft beer and grilling. I despise beating around the bush, synchronized swimming, Toddlers & Tiaras and onions. Most people don’t know I used to be a radio DJ and once wrote, produced and voiced a commercial for the TV show 24. Two places I want to visit before I die are Ireland and Norway, the homes of my ancestors. One place I never want to revisit is my first apartment because my creepy landlord, Monty, freaked me out. That just about covers it.

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