Why a Price-Focused Marketing Message is Risky Business

Marketing your product or service with a message focused on price is an easy formula, which is why we see and hear these kinds of messages all the time.  Just attach a price point and a brief description to a product.  As long as you’ve done your research to confirm that your prices are lowest, people will naturally gravitate to the cheapest option and choose to do business with you, especially with surging gas prices and an economy that’s still in recovery mode.  Right?

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