Who do you think you’re talking to?!

Does your marketing focus on your business, your services and your qualifications?  In other words, are you inadvertently using your marketing to brag?  Do you fill in the blanks with meaningless advertising clichés like “highest quality”, “professional staff”, “conveniently located,” and “for all your (fill in the blank) needs”?  Step back for a moment, try to look at your marketing from the perspective of a potential client and ask yourself, “Who do you think you’re talking to?”

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