Gone are the days when you could rattle off a list of services, features, and benefits, call it marketing, and expect people to do business with you. To earn the trust and confidence of your target audience, you need to position yourself as an expert in your field and show how you deliver value.
In this webinar, I discuss:
- What People Expect from Brands
- The Definition and Value of Content Marketing
- The Rise, Fall, and Rise of Thought Leadership
- Strategies for Developing Content that Connects
View the full webinar here:
Blog articles referenced during this webinar include:
Why It’s Time to Put the “Leader” Back in Thought Leadership (Note: The data in this article has been updated for the webinar with new data from the 2020 study.)
If you have any feedback on the webinar – what you liked, what you didn’t like, what you might be able to apply to your marketing strategy – I’d love to hear from you! Please share your thoughts via email at firstname.lastname@example.org. You can also leave a Google Review here.
Of course, if you need help developing content for your organization, you want to kick around some ideas, or you’d like to ask a few questions about anything related to marketing content, let’s talk.
Thank you to the Burlington County Regional Chamber of Commerce for inviting me to present this webinar, and thank you for watching!