Webinar: Position Yourself as an Expert with Content that Connects

Gone are the days when you could rattle off a list of services, features, and benefits, call it marketing, and expect people to do business with you. To earn the trust and confidence of your target audience, you need to position yourself as an expert in your field and show how you deliver value.

In this webinar, I discuss:

View the full webinar here:

Blog articles referenced during this webinar include:

Why It’s Time to Put the “Leader” Back in Thought Leadership (Note: The data in this article has been updated for the webinar with new data from the 2020 study.)

If You’re Not Sure How to Tell Your About Page Story, Start by Doing This

How the Right Marketing Content Can Speed Up the Sales Process

If Your Marketing Isn’t Working, Your Content Might Need an Empty Claim Audit

Stop Marketing to Businesses and Consumers, and Start Talking to Real People

Why Aren’t You Sharing Your Success Stories?

How Content Marketing Can Help You Overcome the Trust Deficit

Beyond Know, Like and Trust: The Deeper Value of Content Marketing

If you have any feedback on the webinar – what you liked, what you didn’t like, what you might be able to apply to your marketing strategy – I’d love to hear from you! Please share your thoughts via email at  info@scottmckelvey.com. You can also leave a Google Review  here.

Of course, if you need help developing content for your organization, you want to kick around some ideas, or you’d like to ask a few questions about anything related to marketing content,  let’s talk.

Thank you to the Burlington County Regional Chamber of Commerce for inviting me to present this webinar, and thank you for watching!