The Single Biggest Blunder a Business Can Make

Let me start by sharing the shortest story ever.

I once went to KFC and was told they were out of chicken. I was pissed. The end.

The moral of the story?

KFC committed the single biggest blunder a business can make. It had nothing to do with an off-color tweet, a website that wasn’t optimized for mobile, or poor customer service.

It had nothing to do with a dirty tray, not enough registers being open, or watered-down soda.

KFC committed the single biggest blunder a business can make because…

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