The Most Important Characteristic Of Great Marketing Content Is…

I can probably guess the top three responses. You need to have your own point of view! You need to be creative and clever! You need to be original!

Yes, having a unique point of view is critical if you want to stand out from the heaping pile of “content” that fills our computer and mobile screens. You need to have a voice that other people don’t have but try to imitate.

Yes, creativity helps, especially in your headline, if you want to lasso someone’s attention for more than five seconds while emails, texts, tweets and Facebook updates light up their mobile phone like a Christmas tree.

Read the full post at WebSearchSocial.com.

Scott McKelvey

I’m a copywriter, marketing consultant, lifelong New Jersey resident, husband to a beautiful wife and father to two beautiful girls. I love playing with my daughters, a day at the boardwalk, sarcasm, craft beer and grilling. I despise beating around the bush, synchronized swimming, Toddlers & Tiaras and onions. Most people don’t know I used to be a radio DJ and once wrote, produced and voiced a commercial for the TV show 24. Two places I want to visit before I die are Ireland and Norway, the homes of my ancestors. One place I never want to revisit is my first apartment because my creepy landlord, Monty, freaked me out. That just about covers it.

http://www.ScottMcKelvey.com/about/