The Most Important Characteristic of Great Marketing Content Is…

I can probably guess the top three responses. You need to have your own point of view! You need to be creative and clever! You need to be original!

Yes, having a unique point of view is critical if you want to stand out from the heaping pile of “content” that fills our computer and mobile screens. You need to have a voice that other people don’t have but try to imitate.

Yes, creativity helps, especially in your headline, if you want to lasso someone’s attention for more than five seconds while emails, texts, tweets and Facebook updates light up their mobile phone like a Christmas tree.

Read the full post at WebSearchSocial.com.