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Scott McKelvey / August 4, 2012

The Anatomy of a Call-to-Action

Whenever I discuss marketing and copywriting in particular, I always say it’s a science, but it’s not rocket science.  That includes your call-to-action.  The anatomy of a call-to-action isn’t very complicated and it doesn’t take an MRI to diagnose the problem, but a poorly conceived and executed call-to-action can throw a serious monkey wrench into your marketing.

Click here to read the full post at WebSearchSocial.com.

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Filed Under: Content Writing, Marketing Strategy

Scott McKelvey

Content writer. Marketing consultant. Storyteller. Communicator. Interviewer. Listener. Information sponge. Simplifier of the complex. Husband. Dad to two girls. Homework checker. Soccer coach. Not necessarily in that order.

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