Whenever I discuss marketing and copywriting in particular, I always say it’s a science, but it’s not rocket science. That includes your call-to-action. The anatomy of a call-to-action isn’t very complicated and it doesn’t take an MRI to diagnose the problem, but a poorly conceived and executed call-to-action can throw a serious monkey wrench into your marketing.
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I’m a copywriter, marketing consultant, lifelong New Jersey resident, husband to a beautiful wife and father to two beautiful girls. I love playing with my daughters, a day at the boardwalk, sarcasm, craft beer and grilling. I despise beating around the bush, synchronized swimming, Toddlers & Tiaras and onions. Most people don’t know I used to be a radio DJ and once wrote, produced and voiced a commercial for the TV show 24. Two places I want to visit before I die are Ireland and Norway, the homes of my ancestors. One place I never want to revisit is my first apartment because my creepy landlord, Monty, freaked me out. That just about covers it.