The Anatomy of a Call-to-Action

Whenever I discuss marketing and copywriting in particular, I always say it’s a science, but it’s not rocket science.  That includes your call-to-action.  The anatomy of a call-to-action isn’t very complicated and it doesn’t take an MRI to diagnose the problem, but a poorly conceived and executed call-to-action can throw a serious monkey wrench into your marketing.

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