Stop Selling. Start Helping.
The days of rattling off a list of products and features, calling it marketing, and expecting people to open their wallets are over. Your ideal client wants information. In marketing circles, we call that “content.”
They expect you to explain what you do, and the value of what you do in a clear, meaningful way. They want to hear your story. They want questions answered, problems solved, needs filled, challenges overcome, doubt removed, and pain relieved. When you meet these expectations, you build trust and credibility, position yourself as an expert, convert prospects into loyal clients, and make more money.
I take the same approach with just about any type of content. Ask a lot of questions. Do a lot of listening. Identify a compelling value proposition and convey that value. Tell a story that’s relevant and interesting. Capture your voice. Be honest and sound honest. Instead of banging people over the head with sales pitches, focus on helping them. That’s the difference between words on a page and strategic marketing content.
My content writing services include but are not limited to:
SEO Content Writing
Social Media Content
Voiceover Scripts (Audio and Video)
I’m a big believer in staying in your lane. My lane is message development and content writing. But I’m very fortunate to have a network of professionals who specialize in website development, graphic design, search engine optimization and marketing, social media management, analytics, video production, photography, and other services. I’m happy to share these resources. I can also collaborate with your marketing team to get the job done.
Whether you need to update your marketing content, build consistency across marketing channels, or develop your message from scratch, I can help. Let’s get started.