Marketing to the Heart: A Lesson from Gladiator

Proximo : Listen to me. Learn from me. I was not the best because I killed quickly. I was the best because the crowd loved me. Win the crowd and you will win your freedom.

Maximus : I will win the crowd. I will give them something they have never seen before.

Wise old Proximo, the gruff retired champion gladiator.  Now that guy knew how to push people’s buttons.  He knew killing was good enough for the provinces, but not Rome.

Click here to read the full post at WebSearchSocial.com.