Humor In Marketing: Why It Works, A Harsh Reality, And How To Do It Right

One of the best and most valuable talents a human being can have is saying, writing or producing something that makes people laugh. It’s memorable, influential, fun and inspiring. It’s a talent that ranks right up there with the ability to hit a curveball.

Every day, businesses and organizations incorporate humor into their marketing content. Many do it effectively and reap the rewards. Many more fail and waste money.

Read the full post at WebSearchSocial.com.

Scott McKelvey

I’m a copywriter, marketing consultant, lifelong New Jersey resident, husband to a beautiful wife and father to two beautiful girls. I love playing with my daughters, a day at the boardwalk, sarcasm, craft beer and grilling. I despise beating around the bush, synchronized swimming, Toddlers & Tiaras and onions. Most people don’t know I used to be a radio DJ and once wrote, produced and voiced a commercial for the TV show 24. Two places I want to visit before I die are Ireland and Norway, the homes of my ancestors. One place I never want to revisit is my first apartment because my creepy landlord, Monty, freaked me out. That just about covers it.

http://www.ScottMcKelvey.com/about/