Flaky. Unreliable. Arrogant. Incompetent. Long-winded. Unresponsive. Disheveled.
These are just a few words I’ve heard people use to describe copywriters who didn’t live up to expectations. To be fair, most of these words could be used to describe any number of service providers who don’t cut the mustard, but especially creative professionals.
First, let me say that not all copywriters are disheveled. I shave at least once a week, for goodness sake.
Second, there are red flags that you should be able to spot early in the process of choosing a copywriter.
Read the full post at WebSearchSocial.com.