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Scott McKelvey / August 3, 2012

How to Breathe Life into your Testimonials

An authentic, naturally delivered testimonial is a great way to bring positive word-of-mouth to your marketing mix, from your website and Facebook page to YouTube and commercials.  A rehearsed, scripted testimonial that says everything the boss wishes someone would say often comes off as phony and can damage your credibility.

Click here to read the full post at WebSearchSocial.com.

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Filed Under: Marketing Strategy

Scott McKelvey

Content writer. Marketing consultant. Storyteller. Communicator. Interviewer. Listener. Information sponge. Simplifier of the complex. Husband. Dad to two girls. Homework checker. Soccer coach. Not necessarily in that order.

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