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Scott McKelvey / November 6, 2013

Hitting ‘Em Where It Hurts: The Power of Pain Point Marketing

Hitting ‘Em Where It Hurts: The Power of Pain Point Marketing Pain sucks. Yes, pain can make us stronger, it’s a necessary part of life, yada yada yada. But let’s be honest. Nobody likes pain, whether it’s emotional, physical or mental.

It’s in our nature as human beings to avoid pain and seek pleasure whenever possible.

Not every instance of pain revolves around a life and death situation. One person who’s headed for a messy divorce could be stressed about finding an attorney. Another person could just be annoyed about not being able to find good sushi.

Regardless of where our pain of the moment falls on the seriousness scale, we want it to go away. And we’ll be grateful to whoever makes it go away.

Read the full post at WebSearchSocial.com

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Filed Under: Marketing Strategy Tagged With: NJ Content Marketing, nj content writer, nj copywriter, NJ SEO Content Writing, Pain Point Marketing

Scott McKelvey

Content writer. Marketing consultant. Storyteller. Communicator. Interviewer. Listener. Information sponge. Simplifier of the complex. Husband. Dad to two girls. Homework checker. Soccer coach. Not necessarily in that order.

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