Hitting ‘Em Where It Hurts: The Power of Pain Point Marketing
Pain sucks. Yes, pain can make us stronger, it’s a necessary part of life, yada yada yada. But let’s be honest. Nobody likes pain, whether it’s emotional, physical or mental.
It’s in our nature as human beings to avoid pain and seek pleasure whenever possible.
Not every instance of pain revolves around a life and death situation. One person who’s headed for a messy divorce could be stressed about finding an attorney. Another person could just be annoyed about not being able to find good sushi.
Regardless of where our pain of the moment falls on the seriousness scale, we want it to go away. And we’ll be grateful to whoever makes it go away.
Read the full post at WebSearchSocial.com
Subscribe to my blog to receive insights and commentary about copywriting and marketing.
I love testimonials, but only real-world, unfiltered client feedback tells the whole story.
© Scott McKelvey Consulting, LLC. All Rights Reserved. | Privacy Policy | Accessibility Statement