Fear-Based Marketing: Effective or Evil?

Fear is one of our most primal emotions, instilled from infancy. When my dad said I better stop crying or he’d give me something to cry about, do you know what I did?

I shut the hell up.

Yes, our natural instinct to avoid danger or harm is a powerful motivator and influencer of behavior. Always has been, always will be.

Not surprisingly, marketers caught on to this fact decades ago, whether they were selling financial services or personal hygiene products. And while many marketers took a respectable approach, others went straight for the gutter.

Read the full post at WebSearchSocial.com.