In honor of barbecue season, a season held sacred by this writer/grillmaster, let’s take a look at your marketing copy from a completely different perspective. Put away your red pen and grab your grilling fork and tongs. Ditch “business casual” and put on an apron. Dump the coffee and reach into the cooler for your favorite beverage. Think of your clever ideas as a recipe for a new marinade you’ve been wanting to try.
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I’m a copywriter, marketing consultant, lifelong New Jersey resident, husband to a beautiful wife and father to two beautiful girls. I love playing with my daughters, a day at the boardwalk, sarcasm, craft beer and grilling. I despise beating around the bush, synchronized swimming, Toddlers & Tiaras and onions. Most people don’t know I used to be a radio DJ and once wrote, produced and voiced a commercial for the TV show 24. Two places I want to visit before I die are Ireland and Norway, the homes of my ancestors. One place I never want to revisit is my first apartment because my creepy landlord, Monty, freaked me out. That just about covers it.