In honor of barbecue season, a season held sacred by this writer/grillmaster, let’s take a look at your marketing copy from a completely different perspective. Put away your red pen and grab your grilling fork and tongs. Ditch “business casual” and put on an apron. Dump the coffee and reach into the cooler for your favorite beverage. Think of your clever ideas as a recipe for a new marinade you’ve been wanting to try.
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