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Scott McKelvey / August 4, 2012

An Introduction to Content Marketing

Bill Gates wrote the original “Content Is King” article in 1996.  Love him or hate him, he was correct.  He said people “must be rewarded with deep and extremely up-to-date information that they can explore at will” and “those who succeed will propel the Internet forward as a marketplace of ideas, experiences and products – a marketplace of content.”

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Filed Under: Content Writing, Marketing Strategy

Scott McKelvey

Content writer. Marketing consultant. Storyteller. Communicator. Interviewer. Listener. Information sponge. Simplifier of the complex. Husband. Dad to two girls. Homework checker. Soccer coach. Not necessarily in that order.

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