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Scott McKelvey / December 3, 2013

A Tale of Two Emails: Why One Got Me to Buy Instantly and the Other Tanked

A Tale of Two Emails: Why One Got Me to Buy Instantly and the Other TankedThe week before Thanksgiving, I received two emails within hours of each other, one from Bigstock, the other from Verizon Wireless.

I made a purchase within one minute of opening the Bigstock email. The Verizon Wireless email just made me scratch my head.

First, a little background. I’ve been a customer of Verizon Wireless – a very happy customer, for the most part – for about 10 years. My smartphone doubles as my personal mobile phone and my main business phone, and my wife and I use a family plan…

Read the full post at WebSearchSocial.com.

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Filed Under: Observations & Commentary Tagged With: Email Marketing, NJ Content Marketing, nj content writer, nj copywriter, NJ SEO Content Writing

Scott McKelvey

Content writer. Marketing consultant. Storyteller. Communicator. Interviewer. Listener. Information sponge. Simplifier of the complex. Husband. Dad to two girls. Homework checker. Soccer coach. Not necessarily in that order.

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