A Tale of Two Emails: Why One Got Me to Buy Instantly and the Other Tanked

The week before Thanksgiving, I received two emails within hours of each other, one from Bigstock, the other from Verizon Wireless.

I made a purchase within one minute of opening the Bigstock email. The Verizon Wireless email just made me scratch my head.

First, a little background. I’ve been a customer of Verizon Wireless – a very happy customer, for the most part – for about 10 years. My smartphone doubles as my personal mobile phone and my main business phone, and my wife and I use a family plan…

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