I recently got involved in a Linkedin group discussion about an article that equated content marketing to giving away free stuff. It claimed that a large segment of the population doesn’t place much value on this type of content – blogs, articles, white papers, e-books, etc.
If you want to get the order, the article claimed, you need to do some human selling.
I agree with that last statement. If you just blast content out there, sit back and wait for the sales to start rolling in, you’re in for a rude awakening.
The parts about equating content marketing to some kind of giveaway that a lot of people find irrelevant was pretty much garbage.
Read the full post at WebSearchSocial.com.