I recently got involved in a Linkedin group discussion about an article that equated content marketing to giving away free stuff. It claimed that a large segment of the population doesn’t place much value on this type of content – blogs, articles, white papers, e-books, etc.
If you want to get the order, the article claimed, you need to do some human selling.
I agree with that last statement. If you just blast content out there, sit back and wait for the sales to start rolling in, you’re in for a rude awakening.
The parts about equating content marketing to some kind of giveaway that a lot of people find irrelevant was pretty much garbage.
Read the full post at WebSearchSocial.com.
I’m a copywriter, marketing consultant, lifelong New Jersey resident, husband to a beautiful wife and father to two beautiful girls. I love playing with my daughters, a day at the boardwalk, sarcasm, craft beer and grilling. I despise beating around the bush, synchronized swimming, Toddlers & Tiaras and onions. Most people don’t know I used to be a radio DJ and once wrote, produced and voiced a commercial for the TV show 24. Two places I want to visit before I die are Ireland and Norway, the homes of my ancestors. One place I never want to revisit is my first apartment because my creepy landlord, Monty, freaked me out. That just about covers it.