I was speaking with a prospect about ghostwriting blogs for her clients. When we finally got to the topic of price, she told me her main resource for content had been charging her $15 per post.
After I threw up a little in my mouth, I asked what kind of quality she got for that price, and she said, “Well, it’s just for SEO.”
Translation: The quality of the content really doesn’t matter as long as the keywords are in there, and it’s okay that people find crap when they get to my website.
This is obviously wrong on 528 different levels, but I’ll focus on one…
Read the full post at WebSearchSocial.com.
I’m a copywriter, marketing consultant, lifelong New Jersey resident, husband to a beautiful wife and father to two beautiful girls. I love playing with my daughters, a day at the boardwalk, sarcasm, craft beer and grilling. I despise beating around the bush, synchronized swimming, Toddlers & Tiaras and onions. Most people don’t know I used to be a radio DJ and once wrote, produced and voiced a commercial for the TV show 24. Two places I want to visit before I die are Ireland and Norway, the homes of my ancestors. One place I never want to revisit is my first apartment because my creepy landlord, Monty, freaked me out. That just about covers it.