Scott McKelvey Copywriting & Marketing

3 Things Your Competitors Love To Hear You Say

I was speaking with a prospect about ghostwriting blogs for her clients. When we finally got to the topic of price, she told me her main resource for content had been charging her $15 per post.

After I threw up a little in my mouth, I asked what kind of quality she got for that price, and she said, “Well, it’s just for SEO.”

Translation: The quality of the content really doesn’t matter as long as the keywords are in there, and it’s okay that people find crap when they get to my website.

This is obviously wrong on 528 different levels, but I’ll focus on one…

Read the full post at WebSearchSocial.com.

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