As former a Creative Director in radio, where commercials range from 10-60 seconds, it always frustrates me when advertisers use unnecessary words. Then they try to compensate by cutting words that are actually relevant to their marketing message. Even worse, they ask the classic question, “Can’t the voice talent read faster?
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I’m a copywriter, marketing consultant, lifelong New Jersey resident, husband to a beautiful wife and father to two beautiful girls. I love playing with my daughters, a day at the boardwalk, sarcasm, craft beer and grilling. I despise beating around the bush, synchronized swimming, Toddlers & Tiaras and onions. Most people don’t know I used to be a radio DJ and once wrote, produced and voiced a commercial for the TV show 24. Two places I want to visit before I die are Ireland and Norway, the homes of my ancestors. One place I never want to revisit is my first apartment because my creepy landlord, Monty, freaked me out. That just about covers it.