Does your marketing focus on your business, your services and your qualifications? In other words, are you inadvertently using your marketing to brag? Do you fill in the blanks with meaningless advertising clichés like “highest quality”, “professional staff”, “conveniently located,” and “for all your (fill in the blank) needs”? Step back for a moment, try to look at your marketing from the perspective of a potential client and ask yourself, “Who do you think you’re talking to?”
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I’m a copywriter, marketing consultant, lifelong New Jersey resident, husband to a beautiful wife and father to two beautiful girls. I love playing with my daughters, a day at the boardwalk, sarcasm, craft beer and grilling. I despise beating around the bush, synchronized swimming, Toddlers & Tiaras and onions. Most people don’t know I used to be a radio DJ and once wrote, produced and voiced a commercial for the TV show 24. Two places I want to visit before I die are Ireland and Norway, the homes of my ancestors. One place I never want to revisit is my first apartment because my creepy landlord, Monty, freaked me out. That just about covers it.