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Scott McKelvey / October 9, 2013

The Single Biggest Blunder a Business Can Make

Let me start by sharing the shortest story ever.

I once went to KFC and was told they were out of chicken. I was pissed. The end.

The moral of the story?

KFC committed the single biggest blunder a business can make. It had nothing to do with an off-color tweet, a website that wasn’t optimized for mobile, or poor customer service.

It had nothing to do with a dirty tray, not enough registers being open, or watered-down soda.

KFC committed the single biggest blunder a business can make because…

Read the full post at WebSearchSocial.com

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Filed Under: Marketing Strategy Tagged With: Customer Experience, Delivering on Brand Promise, NJ Content Marketing, nj content writer, nj copywriter, NJ SEO Content Writing

Scott McKelvey

Content writer. Marketing consultant. Storyteller. Communicator. Interviewer. Listener. Information sponge. Simplifier of the complex. Husband. Dad to two girls. Homework checker. Soccer coach. Not necessarily in that order.

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