Let me start by sharing the shortest story ever.
I once went to KFC and was told they were out of chicken. I was pissed. The end.
The moral of the story?
KFC committed the single biggest blunder a business can make. It had nothing to do with an off-color tweet, a website that wasn’t optimized for mobile, or poor customer service.
It had nothing to do with a dirty tray, not enough registers being open, or watered-down soda.
KFC committed the single biggest blunder a business can make because…
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I’m a copywriter, marketing consultant, lifelong New Jersey resident, husband to a beautiful wife and father to two beautiful girls. I love playing with my daughters, a day at the boardwalk, sarcasm, craft beer and grilling. I despise beating around the bush, synchronized swimming, Toddlers & Tiaras and onions. Most people don’t know I used to be a radio DJ and once wrote, produced and voiced a commercial for the TV show 24. Two places I want to visit before I die are Ireland and Norway, the homes of my ancestors. One place I never want to revisit is my first apartment because my creepy landlord, Monty, freaked me out. That just about covers it.