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Scott McKelvey / July 28, 2016

Is Your Website Content Invisible in a Sea of White Vans?

I was on the road earlier than usual one morning and stopped by Wawa for gas. For those of you outside of New Jersey and Pennsylvania, Wawa is a popular …

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Scott McKelvey / March 17, 2015

3 Questions I Asked Over and Over During My Website Overhaul

My first website was launched on St. Patrick’s Day of 2006. I changed my logo and website for the first time on St. Patrick’s Day of 2009. The previous version …

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Scott McKelvey / March 3, 2015

How’s Your Website’s Elevator Pitch?

Legend has it that the origins of the elevator pitch go back to old Hollywood. A screenwriter would follow a studio executive into an elevator and pitch an idea …

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