I was on the road earlier than usual one morning and stopped by Wawa for gas. For those of you outside of New Jersey and Pennsylvania, Wawa is a popular convenience store. A wonderful place with killer coffee, made-to-order sandwiches and, in this case, a massive gas station. It was pretty much me and the trades at this hour – electricians, plumbers, painters, heating and cooling, etc. getting ready to start their day.
Read more...3 Questions I Asked Over and Over During My Website Overhaul
My first website was launched on St. Patrick’s Day of 2006. I changed my logo and website for the first time on St. Patrick’s Day of 2009. The previous version of my website was launched on St. Patrick’s Day of 2013. It’s only fitting that I continue the tradition and announce the latest incarnation of ScottMcKelvey.com today. I hope you’ll join me in raising a pint of Guinness to toast the occasion. But it wasn’t exactly an easy process.
Read more...How’s Your Website’s Elevator Pitch?
Legend has it that the origins of the elevator pitch go back to old Hollywood. A screenwriter would follow a studio executive into an elevator and pitch an idea in the time it took for the executive to reach his or her floor.
The elevator pitch has become a popular tool at networking events, conferences and random meetings when people have a limited time to pique someone’s interest in a product, service or themselves. If the elevator pitch is successful, a more in-depth conversation will ensue at some point. If not, you’ll be forgotten.
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