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Scott McKelvey Copywriting & Marketing

I write marketing content that explains what you do, and the value of what you do, in a way that matters to your ideal client.

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Thought Leadership Blog

Scott McKelvey / October 12, 2022

Research: Thought Leadership Got Crowded but Still Delivers Serious Value

Three years ago, I wrote an article about what thought leadership is, the perceived value of thought leadership content, and how to give that content more …

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Scott McKelvey / December 4, 2019

Why It’s Time to Put the “Leader” Back in Thought Leadership

Back in 2013, Forbes included “thought leadership” in its compilation of the most annoying business slang. The author basically said thought leadership was …

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Recent Blog Articles

  • Someone Subscribed to My Blog When an Article I Wrote in 2014 Showed Up on Google. Here’s Why It Matters.
  • What Marketers Can Learn from Mrs. Parker’s Storytelling Advice to Ralphie
  • Research: Thought Leadership Got Crowded but Still Delivers Serious Value
  • Marketing Observations from My Summer Vacation, 2022 Edition
  • It’s All About Creating Moments of Human Connection

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