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Storytelling in Marketing

What 2020 Stories Will You Tell to Support Your Growth in 2021

Scott McKelvey / January 11, 2021

What 2020 Stories Will You Tell to Support Your Growth in 2021?

Most people I know have already kicked 2020 to the curb and are eager to watch it disappear into the rearview mirror. I can’t blame them. At the same …

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Scott McKelvey / January 4, 2017

Make Your Case with Data. Make a Connection with Your Data’s Story.

Back in my radio days, sales folks were eager to share data about the radio station’s listening audience with prospective advertisers. That’s what advertisers …

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The Number One Rule of Storytelling in Marketing

Scott McKelvey / October 13, 2015

The Number One Rule of Storytelling in Marketing

A good story helps us process information more clearly. It helps the brain focus so we can better understand complex concepts. That’s why we communicate by …

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Recent Blog Articles

  • What 2020 Stories Will You Tell to Support Your Growth in 2021?
  • Are Doing Enough to Educate Your Prospects and Earn Their Business?
  • B2B Content Marketing Study: Website Content Refreshes and Value Drive Success
  • Live Interviews Over Questionnaires, Hands Down. Here’s Why.
  • If Your Product Is Complicated, Focus on How It Helps, Not How It Works

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