Most people I know have already kicked 2020 to the curb and are eager to watch it disappear into the rearview mirror. I can’t blame them. At the same …
Storytelling in Marketing
Make Your Case with Data. Make a Connection with Your Data’s Story.
Back in my radio days, sales folks were eager to share data about the radio station’s listening audience with prospective advertisers. That’s what advertisers …
The Number One Rule of Storytelling in Marketing
A good story helps us process information more clearly. It helps the brain focus so we can better understand complex concepts. That’s why we communicate by …