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Scott McKelvey Copywriting & Marketing

I write marketing content that explains what you do, and the value of what you do, in a way that matters to your ideal client.

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NJ Freelance Writer

Scott McKelvey / October 12, 2022

Research: Thought Leadership Got Crowded but Still Delivers Serious Value

Three years ago, I wrote an article about what thought leadership is, the perceived value of thought leadership content, and how to give that content more …

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MARKETING OBSERVATIONS FROM SUMMER VACATION

Scott McKelvey / September 7, 2022

Marketing Observations from My Summer Vacation, 2022 Edition

This wasn’t just another family vacation. This was our first vacation in three years with minimal Covid concerns. This was our first summer vacation at …

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Shaping Culture and Vision The Internal Value of Content Marketing

Scott McKelvey / October 13, 2021

Shaping Culture and Vision: The Internal Value of Content Marketing

Most discussions about the value of content marketing focus on what you can accomplish by consistently creating compelling content for people outside the …

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Recent Blog Articles

  • The 800-Pound, AI-Generated Gorilla in the Room
  • Someone Subscribed to My Blog When an Article I Wrote in 2014 Showed Up on Google. Here’s Why It Matters.
  • What Marketers Can Learn from Mrs. Parker’s Storytelling Advice to Ralphie
  • Research: Thought Leadership Got Crowded but Still Delivers Serious Value
  • Marketing Observations from My Summer Vacation, 2022 Edition

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