I have to admit, I used to get pretty bummed when someone would unsubscribe from my blog. Especially if it was a former client, a decent prospect, or someone …
NJ Freelance Writer
Is Your Call-to-Action Wishful Thinking?
A few weeks ago, I shopped for a car for the first time in seven years. I wasn’t looking for a particular brand or model. I just wanted a small SUV that I could …
As You Chase Google Algorithms, Are You Leaving Your Audience Behind? (Part 2)
In the previous article, I aired my frustration about marketing and search engine optimization (SEO) “consultants” who tell their clients that the quality of …