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Scott McKelvey Copywriting & Marketing

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NJ Freelance Writer

Shaping Culture and Vision The Internal Value of Content Marketing

Scott McKelvey / October 13, 2021

Shaping Culture and Vision: The Internal Value of Content Marketing

Most discussions about the value of content marketing focus on what you can accomplish by consistently creating compelling content for people outside the …

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How to Turn What’s in Your Brain and Heart into Strategic Marketing Content

Scott McKelvey / July 21, 2021

How to Turn What’s in Your Brain and Heart into Strategic Marketing Content

This is a process that’s a heavier lift than you may think when approached as a DIY project, whether you’re a CEO, executive director, sales rep, attorney, …

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Scott McKelvey / June 9, 2021

Finding Your Writing Voice May Be Simpler Than You Think

Before I started writing this article, I poked around the vast online universe to see what kind of advice others were giving on this topic. Just to clarify, …

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Recent Blog Articles

  • It’s All About Creating Moments of Human Connection
  • Shaping Culture and Vision: The Internal Value of Content Marketing
  • How to Turn What’s in Your Brain and Heart into Strategic Marketing Content
  • Finding Your Writing Voice May Be Simpler Than You Think
  • Stuck for Blog Topics? Answer These 7 Questions for Strategic Inspiration.

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