According to a December study of more than 500 business-to-business (B2B) companies by Corporate Visions, just 29 percent implement a formal message development …
NJ Freelance Copywriter
How this Super Bowl Ad Took Me from Captivated to Irritated in 3 Seconds
It was the second quarter. My wife, Kelly, and I were watching the game. Well, Kelly was watching the commercials. I was watching both. Our one-year-old …
How to Make Your Content Easier on the Eyes
I often discuss how to make marketing content more readable by using relatable, conversational language and short sentences. Like David Ogilvy once said, …