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Scott McKelvey Copywriting & Marketing

I write marketing content that explains what you do, and the value of what you do, in a way that matters to your ideal client.

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NJ Copywriter Philadelphia

Scott McKelvey / June 19, 2013

3 Things Your Competitors Love To Hear You Say

I was speaking with a prospect about ghostwriting blogs for her clients. When we finally got to the topic of price, she told me her main resource for content …

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Scott McKelvey / June 12, 2013

This Local Cable Commercial is Hilarious – And Effective

This is a commercial for MSG Varsity, which broadcasts high school sports in the New York metro area. It runs on cable channels, not network television, and it …

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Scott McKelvey / May 21, 2013

What Manure Reminded Me About Posting on Facebook

When the dump truck backed into my driveway and unloaded five yards of ever-so-sweet-smelling, manure-infused mulch onto my driveway, the first thing I said to …

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Recent Blog Articles

  • What I Learned from Testing a Popular AI Copywriting Tool
  • Why Copy Must Have a Seat at the Table for Every Website Project
  • The 800-Pound, AI-Generated Gorilla in the Room
  • Someone Subscribed to My Blog When an Article I Wrote in 2014 Showed Up on Google. Here’s Why It Matters.
  • What Marketers Can Learn from Mrs. Parker’s Storytelling Advice to Ralphie

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