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Scott McKelvey Copywriting & Marketing

I write marketing content that explains what you do, and the value of what you do, in a way that matters to your ideal client.

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Scott McKelvey / January 31, 2023

The 800-Pound, AI-Generated Gorilla in the Room

During a speed networking event yesterday, two people mentioned ChatGPT. A few high-level thoughts on generative AI, focusing on the content writing …

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Scott McKelvey / January 4, 2023

Someone Subscribed to My Blog When an Article I Wrote in 2014 Showed Up on Google. Here’s Why It Matters.

This week, I received an email alert for a new blog subscriber. Woohoo! I didn’t recognize the name or company, but a quick search revealed this person is …

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What Marketers Can Learn from Mrs Parkers Storytelling Advice to Ralphie

Scott McKelvey / December 7, 2022

What Marketers Can Learn from Mrs. Parker’s Storytelling Advice to Ralphie

Spoiler Alert: If you plan to watch A Christmas Story Christmas, the sequel to the 1983 classic, A Christmas Story, this article will give away parts of the …

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Recent Blog Articles

  • The 800-Pound, AI-Generated Gorilla in the Room
  • Someone Subscribed to My Blog When an Article I Wrote in 2014 Showed Up on Google. Here’s Why It Matters.
  • What Marketers Can Learn from Mrs. Parker’s Storytelling Advice to Ralphie
  • Research: Thought Leadership Got Crowded but Still Delivers Serious Value
  • Marketing Observations from My Summer Vacation, 2022 Edition

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